FM Sticker Collection
Project
FM Stickers Collection
Date
05/28/2025
CONCEPT
This project originated from a request by a global firm to design a series of illustrated stickers as part of an internal initiative aimed at strengthening connection, belonging, and collaboration across international teams.
The main objective was to create a visual system that authentically represented different countries while avoiding surface-level stereotypes, resulting in a more thoughtful, contemporary, and culturally respectful approach.
VISUAL LANGUAGE
Each sticker was crafted as a unique piece, built around cultural symbols, flora, fauna, and artisanal patterns associated with each country. These elements were intentionally selected to move beyond literal representation and capture a deeper sense of cultural identity.
Integrating each country's name directly into the illustration provided greater compositional flexibility and reinforced the individuality of each piece within the overall system.
COLOR PALETTE & VISUAL COHESION
The color system was based on the firm's core institutional palette, expanded with vibrant complementary tones. This approach allowed each country's visual identity to shine while maintaining a strong sense of cohesion across the full set.
The result is a diverse yet unified graphic system, where each sticker stands on its own while remaining part of a consistent visual language.
DESIGN INTENT
The design balances boldness and humanity, blending traditional references with a modern graphic sensibility. The goal was to create energizing, engaging pieces that felt authentic and emotionally resonant, reinforcing pride and connection across teams.
IMPACT
The stickers became a visual centerpiece of the internal initiative, sparking excitement, participation, and a strong sense of cultural pride among team members. Used in meetings, office visits, and internal activities, they acted as a symbolic tool for connection and global collaboration.